Preparing to IPO.
From building a dynamic brand to driving digital experiences generating multi-millions in revenue, Rachael delivered consistent results and crafted investor decks key in effectively communicating this start-up’s compelling story.
Developing brand guidelines
As a high-growth start-up, brand guidelines were key to building a strong, consistent identity across all platforms and experiences—conveying VFC’s power in the industry, and commitment to empowering veterinarians and improving patient health.
Since this brand was in a period of accelerated growth, guidelines needed to be clear, allow VFC to respond quickly and remain agile.
Securing millions in investments
To unlock possibility, and accelerate VFC’s ability to achieve its vision, crafting a compelling and effective investor pitch deck was critical.
Throughout VFC’s growth, telling their story effectively was key to securing the investments needed to scale, and IPO.
Role:
Creative Lead
Worked 1:1 with CEO to honor the start-up’s vision, distilling complex data and content into a compelling, clear and concise story, and creating infographics to communicate efficiently
Developed brand guidelines, infographics and iconography for an agile start-up, with hands on execution
Led creative for all B2B creative, marketing and engagement campaigns, and supported eCommerce campaigns
Mentored creative talent, provided project management, prioritization, strategy and art direction
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