Leading global brand & visual design.

Through leading brand and visual design, establishing brand standards and bringing accessible digital design standards to life, Rachael’s efforts build consistency, efficiency and a strong brand expression.

Creating Illustration Guidelines

Illustration and animation within Covetrus are a new, dynamic secondary expression of our brand, helping us remain agile, effectively explain complex workflows, and promote inclusivity in our industry. Working closely with our in-house illustrator and senior designer, Rachael established convention and guidelines for engaging illustration within the brand.

Making the complex simple.

In an effort to make it easier to understand exactly how our prescription management platform works, Rachael led creative efforts to develop this effective platform explainer video, while establishing animation conventions.

 

Developing Unified Iconography

Rachael directed the development of a unified iconography set from hundreds of assets, building brand consistency and harmonizing efforts across a global company.

SAMPLE ICONS:

Implementing a Digital Design System

In a cross-functional effort to improve the cohesiveness and accessibility of our digital experiences, Rachael worked with UX, Creative and Development teams to champion and develop standard components and global styling to meet accessibility and brand requirements.

Efforts improved alignment and brand experience while increasing design, development and user experience efficiency.

Developing design principles for digital experience

  • Keep it simple.

    Veterinary medicine is challenging. Using our tools shouldn’t be. Through clear design and intuitive experiences, we can make difficult tasks more manageable.

  • Build connections.

    Collaborating with users helps us solve complex problems. A deeper understanding of our customer inspires innovations that change workflows and lives.

  • Be trustworthy.

    We are a reliable, transparent partner. We strive for accessibility, radical transparency, and intuitive clarity. When users trust us, we are empowered to create incredible experiences.

  • Listen actively.

    Avoid assumptions through experimentation and research. We will unpack the issues and obstacles facing our customers and uncover the insights necessary to build engaging products.

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Designs copyright Covetrus. All rights reserved.

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Roadrunner Brand Development