Modernizing A Premier Pharmacy.
Through reviewing brand audits and surveys, providing marketing analysis, and facilitating creative kick-offs, Rachael led efforts to modernize the Roadrunner Pharmacy brand, building off of existing brand equity and loyalty.
A brand evolution.
The previous brand identity did not evolve with the times or reflect Roadrunner Pharmacy’s dedication to quality and precision, advanced technology, professionalism, or speed of delivery. Despite their need to evolve the Roadrunner brand, Roadrunner Pharmacy had valuable brand equity and customer loyalty, so the rebrand needed to retain familiarity and build upon an already exceptional reputation.
A new identity was needed to establish Roadrunner as a modern and innovative brand:
Concept to creation.
From providing market research to facilitating kick-offs, Rachael led a creative team through the development of the Roadrunner Pharmacy rebrand, and designed the final logo mark modernizing the Roadrunner brand.
CONCEPTS:
Designs copyright Roadrunner. All rights reserved.