Quality Counts.
Atlas Pharmaceuticals needed an identity that conveyed the same high quality, precision and reliability the company delivered. Rachael led creative efforts to provide Atlas with a rebrand that reflected its mission and capabilities.
A brand evolution.
There were a lot of challenges with the previous Atlas Pharmaceuticals brand identity. Not only did it feel painfully dated, the brand identity failed to instill confidence, convey a superior level of precision, or highlight Atlas Pharmaceutical’s commitment to the highest possible standards.
A new identity was needed to establish Atlas as reliable, modern and trustworthy brand:
An A for Atlas
Rachael led the creative team through the development of the Atlas Pharmaceuticals rebrand, and designed concepts that conveyed quality, confidence, agility and responsiveness to the unique needs of their customers.
CONCEPTS:
Designs copyright Atlas Pharmaceuticals. All rights reserved.